Platform & integrationsDashboard & analytics
Understand your workspace at a glance, from message delivery and engagement to audience, activity, and team performance.
Explore this feature 7 capabilities at a glance
- Dashboard: Workspace KPIs (sent / delivered / read / failed), broadcast stats, ad spend overview (manager+ only).
- Home routing: Agents/viewers → /team-inbox, managers → /dashboard.
- Engagement funnel: Full-width funnel (sent → delivered → opened → replied) with engine-aware filtering.
- Activity log: Workspace events with auth/session noise filtered.
- Audience by country: Top countries via dial-code → ISO mapping.
- Throughput sparkline: 24h hourly buckets, engine-filtered.
- Daily volume chart: 30-day sent/received series.
ConversationsCustomer chat
Keep customer conversations moving with rich messages, approved templates, AI-assisted drafts, and useful message actions.
Explore this feature 6 capabilities at a glance
- Conversation list: Filter, search, browse customer message threads.
- Message composition: Text, templates, media; AI assist for draft review.
- Message actions: Pin, star, react, delete, forward, edit per-message.
- Archive / restore: Move conversations to archive and restore.
- Send template: Reuse approved templates in conversations.
- Retry / resend: Re-attempt failed messages or resend sent ones.
ConversationsTeam inbox
Share the context, assign the right teammate, and keep every customer conversation moving toward a resolution.
Explore this feature 26 capabilities at a glance
- Customer queue: Live inbound queue from all devices, grouped by contact.
- Kanban board: Drag-drop by status/priority.
- Assignment: Manual assign/unassign + auto-assign via routing rules.
- Presence / typing: Real-time teammate viewing/typing indicators.
- Collision detection: See when teammates are looking at or replying to the same conversation.
- Team chat: Slack-style internal channel + multi-channel + approval flow + @mentions + image previews.
- Internal notes: Private notes, @mention teammates.
- Snooze: Hide conversation until wake-up time.
- SLA tracking: First-response + resolution policies, breach detection, business-hours-aware.
- Routing rules: Tag / device / business-hours / member-status conditions → auto-assign.
- Priority levels: Mark urgent.
- Tags: Custom tags + bulk tag management.
- Saved replies: Frequent-response snippets, quick-insert.
- Playbook macros: \!onboard-style abbreviations expand into predefined sequences.
- Message reactions: Emoji on inbound/team messages.
- Message info: Delivery status, read receipts, timestamps.
- Forward message: To another conversation.
- Bulk actions: Mass-assign / mass-tag / mass-resolve.
- Team management: Create teams, assign members, per-team overrides.
- Business hours: Workspace-wide for routing logic.
- Agent status: Online / offline / away visible to teammates.
- AI agents: Auto-reply or full-conversation handling.
- AI keys (BYOK): Multiple AI provider keys for team use.
- Team analytics: Response time, resolution rate, volume by agent.
- AI agent analytics: Per-agent performance metrics.
- Engine filter: Conversations filtered by current workspace engine.
GrowthContacts & audiences
Turn your customer list into a useful audience with groups, tags, custom fields, and guided CSV imports.
Explore this feature 8 capabilities at a glance
- Contact list: View / search / create / edit / delete.
- Contact details: Name, phone, email, country, tags, groups, custom attributes.
- Contact groups: Reusable lists for broadcasts / campaigns.
- CSV import: Header mapping, auto-detect status/source/group/tags.
- Import preview: First 5 rows + column mapping before commit.
- Bulk delete: Mass-remove.
- Custom attributes: Workspace-wide fields (text, select, checkbox).
- Attribute list: Centralized edit/delete.
GrowthBroadcasts
Reach a selected audience with one-time messages, then follow delivery, opens, and clicks for each recipient.
Explore this feature 6 capabilities at a glance
- Broadcast list: Filter by status (draft/scheduled/sent/failed), date range, search.
- Broadcast creation: Multi-recipient one-time text/media/template.
- Per-recipient tracking: Sent / delivered / opened / clicked per contact.
- Link tracking: Auto-wrap URLs in body/buttons, per-recipient click ledger.
- Statistics: Open rate, click rate, failure rate, delivery breakdown.
- Bulk delete: Multiple drafts/scheduled.
GrowthScheduled messages
Plan one-time and recurring messages, manage upcoming sends, and keep follow-ups right on time.
Explore this feature 9 capabilities at a glance
- Message scheduling: One-time or recurring.
- Recurring schedules: Daily / weekly / monthly / cron-style.
- Edit: Update target, message, timing.
- Pause / resume: For recurring rows.
- Cancel future: Without deleting.
- Run now: Bypass scheduled time.
- Retry: Re-attempt failed sends.
- Detail view: Body, recipients, status, next run.
- Statistics: Sent / failed counts per schedule.
GrowthWhatsApp campaigns
Create rich campaigns, test different messages, and use AI to move from a brief to your next launch.
Explore this feature 9 capabilities at a glance
- Campaign list: Filter status/type/date, search.
- Campaign creation: Text / template / button / flow / media / carousel.
- A/B testing: Variants + random assignment.
- Campaign detail: Structure, recipients, metrics.
- Campaign edit: Update before send.
- Start / pause / resume: Lifecycle.
- Send now: Override schedule.
- Bulk delete: Multiple drafts.
- AI generation: Auto-generate copy from brief (multi-provider).
Automation & AIVisual flow builder
Build visual customer journeys with branching logic, AI, connected tools, and thoughtful automated follow-ups.
Explore this feature 15 capabilities at a glance
- Flow builder: React-based visual editor for multi-step sequences.
- Flow actions: Send message, wait for reply, condition (text/field-match), delay, Google Sheets read/write/append, Google Docs query, Google Forms embed, book appointment, send catalog, request location, request media, share contact, tag contact, set attribute, flow jump, webhook call, AI responder, subscriber enroll / pause, broadcast message, campaign message.
- Flow triggers: Manual enroll, tag added, group join, device/template activation, flow resume.
- Subscriber management: Enroll / pause / resume, track status.
- Subscriber list: Active/completed/failed counts per flow.
- Flow categories: Marketing / support / sales.
- Status filters: Live / paused / draft.
- AI generation: Entire flow from natural language.
- Flow duplication: Copy with new name.
- Toggle active: Pause/resume without delete.
- Publish / unpublish: Lock for production.
- Media upload: Image/video for send-message nodes.
- Device connection: Link to specific sending device.
- Google picker: Browse Sheets / Docs / Forms in node config.
- Commerce picker: Pick products for catalog nodes.
GrowthMessage templates
Create, organize, and validate reusable templates with variables, carousel cards, and multiple languages.
Explore this feature 17 capabilities at a glance
- Template library: Approved / pending / rejected / personal.
- Template creation: Standard / carousel / authentication.
- Status tabs: Approved, pending, rejected, mine.
- Categories: Announcement / marketing / authentication / transactional.
- Sort: Newest, name A-Z, most recent edit.
- AI generation: Structured brief + optional free-form prompt.
- Template detail: Structure, variables, buttons, media.
- Template edit: Pre-resubmission updates.
- Linter: 30+ rules (button count, variable syntax, header constraints).
- Variable resolution: {{var}} and {{name}} (positional + named) at send time.
- Multi-language: Per-language template variants.
- Meta sync: Pull pending/rejected status from Meta (WhatsApp Business API only).
- Refresh status: Manual update, rate-limited 1/15s.
- Approve/reject (local): Mark locally approved (Baileys engine).
- Delete template: Permanent.
- Carousel templates: Multi-card with product grid + buttons.
- Engine-aware listing: WABA shows Meta-approved; Baileys shows locally approved.
Automation & AISmart auto-replies
Give customers a useful first response with keyword rules, typo-tolerant matching, and multilingual replies.
Explore this feature 10 capabilities at a glance
- Keyword triggers: Exact, fuzzy, regex.
- Fuzzy matching: Levenshtein typo tolerance.
- Multi-language: Per-language rules + auto-translation.
- Reply types: Text, template, flow, share contact, send catalog, request location.
- A/B variants: Variant tracking.
- Bulk CSV import: Keyword / reply type / content.
- Demo CSV: Template download.
- Keyword search: Device filter, status toggle, type categorization.
- Enable / disable: Toggle without delete.
- Trigger stats: 24h fires, all-time count, top performers.
GrowthClick-to-WhatsApp ads
Turn an ad click into a WhatsApp conversation with AI-assisted copy, audience targeting, and campaign reporting.
Explore this feature 13 capabilities at a glance
- Ad campaign list: Status / date / search filters.
- 5-step wizard: Brief → AI copy → targeting → scheduling → preview.
- AI generation: From business description + optional prompt.
- Audience targeting: Countries, age, interests (pre-filled dropdown), gender, languages, custom audience.
- Destination number: Form picks destination phone.
- Analytics: Impressions, clicks, CTR, reach, spend, CPC.
- Sync campaigns: Pull from Meta ad account.
- Campaign detail: Structure, budget, targeting, performance.
- Campaign edit: Update while draft.
- Toggle status: Pause/resume.
- Refresh metrics: Manual stats update.
- Retry failed: Re-sync previously failed.
- Bulk delete: Drafts only.
Commerce & CRMCatalog & storefront
Bring products, orders, and payment reminders together in a branded shopping experience.
Explore this feature 13 capabilities at a glance
- Catalog connection: Link Meta Business Catalog.
- Product management: SKU / title / price / description / image.
- Product sync: Bulk upload to Meta Catalog in chunks.
- Sync status: Unsynced / syncing / synced / failed.
- Storefront settings: Colors, fonts, cover image, logo.
- Custom domain: Verify + route branded domain.
- Send to customer: Catalog/product link to phone (SPM / MPM / carousel).
- Catalog activity: Browses, adds-to-cart, purchases.
- Orders list: All storefront orders with status.
- Order detail: Full info, customer contact, payment status.
- Order status update: Pending / confirmed / shipped / cancelled.
- Payment link: Send reminder via WhatsApp.
- Storefront theme: Layout selector.
Platform & integrationsDevices & senders
Connect and manage your sending numbers with QR pairing, WhatsApp Business signup, or Twilio credentials.
Explore this feature 13 capabilities at a glance
- Device list: Connection status (connected / disconnected / error).
- Baileys QR pair: QR or pairing-code link.
- WABA OAuth: Token paste or embedded signup.
- Twilio credentials: SID + auth token.
- Multi-device: Many sending devices per workspace.
- Device detail: Number, name, status, connection time, sent/received counts.
- Device edit: Name, number, active flag.
- Primary device: Default WABA config.
- Toggle active: Without disconnect.
- QR code refresh: New pairing.
- Kill session: Disconnect Baileys + clear local session.
- Connection status polling: Real-time health check.
- Disconnect: Full WABA removal.
Commerce & CRMAppointments
Offer bookable times inside a customer flow and keep availability connected to your Google Calendar.
Explore this feature 5 capabilities at a glance
- Appointment list: Upcoming + past.
- Google Calendar OAuth: Personal / business calendar link.
- Availability window: Business hours, breaks, slot duration.
- Booking flow node: Customer slot selection.
- Slot availability: Auto-calculate from calendar.
Platform & integrationsEvent webhooks
Connect messaging events to your systems with signature verification, signed delivery, and automatic retries.
Explore this feature 5 capabilities at a glance
- Inbound Meta: Receive and verify signed messaging events.
- Inbound Baileys: Receive messaging events from connected devices.
- Inbound Twilio TwiML callback.
- Outbound delivery: Signed webhook events with automatic retries.
- Replay-window enforcement Per security policy
Automation & AIAI agents & assistants
Bring your own AI provider, train assistants on your documents, and keep workspace usage in view.
Explore this feature 8 capabilities at a glance
- Adapters: OpenAI / Anthropic / Gemini / Mistral / ElevenLabs
- Per-provider model dropdown
- AI key management: BYOK + admin-key fallback chain with billing source tracking
- Token usage: Per-workspace token usage + monthly cap (admin keys only)
- AI agents (Anthropic Tools / OpenAI function calling)
- AI training (RAG) with document upload
- AI chat assistants (separate from agents)
- AI auto-replies: Available on plans with AI agent access.
Platform & integrationsApp integrations
Connect Shopify, WooCommerce, HubSpot, and Google tools so your customer workflows stay in sync.
Explore this feature 7 capabilities at a glance
- Shopify Service — OAuth + catalog + orders + webhook subscription
- Woocommerce Service — Basic-Auth + product catalog + order tracking
- Hubspot Service — OAuth + contact sync + deal updates + pipeline triggers
- Google Api Service — Calendar / Sheets / Docs / Forms with shared token refresh
- GoogleFlow Node Controller — /flow-node/google/sheet-\* endpoints
- Apps Script ingest — Generator route for sheet add-on
- Appointment Controller — Slot calculation via Calendar + reminders
Commerce & CRMCheckout & billing
Manage subscriptions, payment methods, credit packages, order history, and downloadable invoices.
Explore this feature 6 capabilities at a glance
- Pricing page with plan tiers
- Checkout with coupon
- Multi-gateway (30 + Gateways: Stripe, Razorpay, PayPal, Paytm, Cashfree, PhonePe, etc.)
- Order history with dates / amounts / status
- Invoice PDF download
- Credit packages (PAYG)
ConversationsWhatsApp calling
Move from messaging to a voice conversation with incoming and outbound calls, recordings, logs, and transcripts.
Explore this feature 10 capabilities at a glance
- Calling status per WABA number
- Outbound dial
- Incoming-call toast + accept/reject
- Call accept with WebRTC SDP
- Pre-accept AI fallback (voicemail while answering)
- Reject + terminate
- Mic permission request via WhatsApp
- Call logs (in/out, duration, status, participants)
- Call detail (transcript, recording playback)
- Call recording (3-way audio)
ConversationsMultichannel messaging
Meet customers across supported social and messaging channels, with a shared inbox and channel-level analytics.
Explore this feature 7 capabilities at a glance
- Instagram DMs (as Addon): Two-way DMs, story replies, comment-to-DM, broadcasts, flows, and AI agents.
- Facebook Messenger: Two-way conversations, history sync, auto-replies, flows, AI agents, and broadcasts.
- Telegram: Bot-based two-way messaging, auto-replies, flows, AI agents, and broadcasts.
- TikTok: Insights, publishing, TikTok Shop, ad-lead capture, and messaging support where approved.
- SMS: Twilio and MSG91 inbound/outbound messaging with sent, delivered, and failed analytics.
- Unified inbox: Manage supported channels from the same Team Inbox.
- Channel analytics: Separate message counts and analytics for each connected channel.
ConversationsWhatsApp coexistence
Connect your existing WhatsApp Business app number while keeping mobile access, contacts, and conversation history.
Explore this feature 5 capabilities at a glance
- Existing Business App number: Connect a number already running on the WhatsApp Business mobile app.
- Chat history sync: Mirror past conversations into the Team Inbox.
- Contact sync: Synchronize business contacts into the workspace.
- Mobile access retained: Continue using the WhatsApp Business mobile app after connecting.
- Meta embedded signup: Onboard through Meta’s one-click signup process.
Platform & integrationsMulti-engine routing
Run Cloud API and Twilio together, choose the right sender, and keep replies on the customer’s original channel.
Explore this feature 5 capabilities at a glance
- Parallel engines: Run WhatsApp Cloud API, and Twilio in the same workspace.
- Sender selection: Select senders across campaigns, broadcasts, scheduled messages, and flows.
- Engine grouping: Group available senders according to their messaging engine.
- Automatic reply routing: Replies automatically use the same channel used by the customer.
- Per-message routing: Route every outgoing message through its correct configured engine.
GrowthWhatsApp warmer
Set gradual sending budgets, message spacing, and active hours while monitoring number health.
Explore this feature 6 capabilities at a glance
- Daily budget: Gradually increase the number of messages a device can send.
- Send gaps: Configure delays between outgoing messages.
- Active hours: Restrict warm-up sending to selected time periods.
- Spintax: Rotate message wording to reduce repetitive sending patterns.
- Health score: Monitor the warm-up health of each WhatsApp number.
- Sending enforcement: Apply warmer limits to campaigns, broadcasts, and scheduled messages.
GrowthTrackable links
Create compact links and see how customers engage with the links in your messages and campaigns.
Explore this feature 3 capabilities at a glance
- Short links: Generate compact trackable links.
- Click tracking: Monitor how many users open generated links.
- Engagement tracking: Measure link engagement from messaging campaigns.
ConversationsMessage history
Find sent and received messages in one searchable record of your workspace’s conversations.
Explore this feature 3 capabilities at a glance
- Global history: View sent and received messages across the workspace.
- Search: Search historical conversations and message records.
- Central record: Keep workspace messaging activity in one searchable area.
ConversationsWebsite chat widget
Bring your AI assistant to your website with a branded chat widget and protected customer access links.
Explore this feature 4 capabilities at a glance
- Website widget: Embed a customer chat widget on external websites.
- Custom styling: Configure the widget appearance to match your website.
- Private access: Use protected access links without requiring customer login.
- AI assistant: Power the widget using an AI assistant.
Automation & AIWhatsApp forms
Collect structured information right inside WhatsApp, with native forms supported by Cloud API.
Explore this feature 3 capabilities at a glance
- In-chat forms: Collect structured customer information directly inside WhatsApp.
- Native experience: Customers can submit information without leaving the conversation.
- Cloud API support: Available with the WhatsApp Cloud API engine.
Commerce & CRMSales pipeline & CRM
Turn conversations into opportunities, manage follow-up tasks, and see the next step for every deal.
Explore this feature 9 capabilities at a glance
- Deal Kanban: Drag opportunities across customizable pipeline stages.
- Deal details: Track deal value, contact, activity timeline, notes, and tasks.
- Create from Inbox: Create deals directly from customer conversations.
- Order-to-deal: Automatically create deals from store orders when enabled.
- Flow integration: Create or update deals from automation flows.
- Stage automation: Trigger WhatsApp flows when a deal changes stage.
- Tasks: Add follow-up tasks to individual deals.
- Overdue reminders: Automatically remind deal owners about overdue tasks.
- Reports: Pipeline value, win rate, weighted forecast, and agent leaderboard.
Platform & integrationsREST API
Build your own workflows with 50+ versioned endpoints for messages, contacts, campaigns, deals, and more.
Explore this feature 10 capabilities at a glance
- Versioned API: Public /api/v1 API with 50+ endpoints.
- Messaging: Send messages programmatically through API requests.
- Campaigns & broadcasts: Create and manage bulk messaging operations.
- Scheduled sends: Create scheduled messages through the API.
- Contacts: Create and manage workspace contacts.
- Deals: Manage sales pipeline opportunities.
- Flows: Work with automation flows programmatically.
- Templates: Access and manage messaging templates.
- Devices: Access connected messaging devices.
- API keys: Authenticate using per-workspace API keys.
Platform & integrationsIncoming webhooks
Receive, inspect, and relay requests from external tools through your workspace’s webhook URL.
Explore this feature 3 capabilities at a glance
- Inbound URL: Generate a webhook URL for receiving external requests.
- Request capture: Record incoming requests received by the webhook.
- Request relay: Forward captured webhook requests to another destination.
Platform & integrationsSlack
Bring WhatsApp actions into your team’s Slack workflow with authenticated slash commands.
Explore this feature 3 capabilities at a glance
- Slack integration: Connect Slack with the WhatsApp messaging platform.
- Slash command: Send WhatsApp messages directly through a Slack command.
- Signature verification: Validate incoming Slack commands before processing.
Platform & integrationsTrello
Connect board activity and member assignments to WhatsApp actions through Trello webhooks.
Explore this feature 3 capabilities at a glance
- Board integration: Connect a Trello board using webhooks.
- Card triggers: Use Trello card activity to trigger WhatsApp actions.
- Member events: Trigger actions when members are assigned to cards.
Platform & integrationsBrowser extension
Quickly send messages, find templates, and look up device and messaging information from your browser.
Explore this feature 6 capabilities at a glance
- Quick send: Send WhatsApp messages directly from the browser extension.
- Device lookup: Access connected device information.
- Templates: Find and reuse messaging templates.
- Custom fields: Access workspace field information.
- History: Look up previous messaging activity.
- Authenticated access: Extension tools become available after login.
Availability depends on your plan, connected engine, and channel permissions. Instagram is an add-on; TikTok messaging requires approval.