THE COMPLETE TOOLKIT

A lot of possibility.
One WappZone.

From the very first hello to the next repeat order. Explore everything that keeps your customers, team, and business connected.

33 feature areas
Platform & integrations

Dashboard & analytics

Understand your workspace at a glance, from message delivery and engagement to audience, activity, and team performance.

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7 capabilities at a glance
  • Dashboard: Workspace KPIs (sent / delivered / read / failed), broadcast stats, ad spend overview (manager+ only).
  • Home routing: Agents/viewers → /team-inbox, managers → /dashboard.
  • Engagement funnel: Full-width funnel (sent → delivered → opened → replied) with engine-aware filtering.
  • Activity log: Workspace events with auth/session noise filtered.
  • Audience by country: Top countries via dial-code → ISO mapping.
  • Throughput sparkline: 24h hourly buckets, engine-filtered.
  • Daily volume chart: 30-day sent/received series.
Conversations

Customer chat

Keep customer conversations moving with rich messages, approved templates, AI-assisted drafts, and useful message actions.

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6 capabilities at a glance
  • Conversation list: Filter, search, browse customer message threads.
  • Message composition: Text, templates, media; AI assist for draft review.
  • Message actions: Pin, star, react, delete, forward, edit per-message.
  • Archive / restore: Move conversations to archive and restore.
  • Send template: Reuse approved templates in conversations.
  • Retry / resend: Re-attempt failed messages or resend sent ones.
Conversations

Team inbox

Share the context, assign the right teammate, and keep every customer conversation moving toward a resolution.

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26 capabilities at a glance
  • Customer queue: Live inbound queue from all devices, grouped by contact.
  • Kanban board: Drag-drop by status/priority.
  • Assignment: Manual assign/unassign + auto-assign via routing rules.
  • Presence / typing: Real-time teammate viewing/typing indicators.
  • Collision detection: See when teammates are looking at or replying to the same conversation.
  • Team chat: Slack-style internal channel + multi-channel + approval flow + @mentions + image previews.
  • Internal notes: Private notes, @mention teammates.
  • Snooze: Hide conversation until wake-up time.
  • SLA tracking: First-response + resolution policies, breach detection, business-hours-aware.
  • Routing rules: Tag / device / business-hours / member-status conditions → auto-assign.
  • Priority levels: Mark urgent.
  • Tags: Custom tags + bulk tag management.
  • Saved replies: Frequent-response snippets, quick-insert.
  • Playbook macros: \!onboard-style abbreviations expand into predefined sequences.
  • Message reactions: Emoji on inbound/team messages.
  • Message info: Delivery status, read receipts, timestamps.
  • Forward message: To another conversation.
  • Bulk actions: Mass-assign / mass-tag / mass-resolve.
  • Team management: Create teams, assign members, per-team overrides.
  • Business hours: Workspace-wide for routing logic.
  • Agent status: Online / offline / away visible to teammates.
  • AI agents: Auto-reply or full-conversation handling.
  • AI keys (BYOK): Multiple AI provider keys for team use.
  • Team analytics: Response time, resolution rate, volume by agent.
  • AI agent analytics: Per-agent performance metrics.
  • Engine filter: Conversations filtered by current workspace engine.
Growth

Contacts & audiences

Turn your customer list into a useful audience with groups, tags, custom fields, and guided CSV imports.

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8 capabilities at a glance
  • Contact list: View / search / create / edit / delete.
  • Contact details: Name, phone, email, country, tags, groups, custom attributes.
  • Contact groups: Reusable lists for broadcasts / campaigns.
  • CSV import: Header mapping, auto-detect status/source/group/tags.
  • Import preview: First 5 rows + column mapping before commit.
  • Bulk delete: Mass-remove.
  • Custom attributes: Workspace-wide fields (text, select, checkbox).
  • Attribute list: Centralized edit/delete.
Growth

Broadcasts

Reach a selected audience with one-time messages, then follow delivery, opens, and clicks for each recipient.

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6 capabilities at a glance
  • Broadcast list: Filter by status (draft/scheduled/sent/failed), date range, search.
  • Broadcast creation: Multi-recipient one-time text/media/template.
  • Per-recipient tracking: Sent / delivered / opened / clicked per contact.
  • Link tracking: Auto-wrap URLs in body/buttons, per-recipient click ledger.
  • Statistics: Open rate, click rate, failure rate, delivery breakdown.
  • Bulk delete: Multiple drafts/scheduled.
Growth

Scheduled messages

Plan one-time and recurring messages, manage upcoming sends, and keep follow-ups right on time.

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9 capabilities at a glance
  • Message scheduling: One-time or recurring.
  • Recurring schedules: Daily / weekly / monthly / cron-style.
  • Edit: Update target, message, timing.
  • Pause / resume: For recurring rows.
  • Cancel future: Without deleting.
  • Run now: Bypass scheduled time.
  • Retry: Re-attempt failed sends.
  • Detail view: Body, recipients, status, next run.
  • Statistics: Sent / failed counts per schedule.
Growth

WhatsApp campaigns

Create rich campaigns, test different messages, and use AI to move from a brief to your next launch.

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9 capabilities at a glance
  • Campaign list: Filter status/type/date, search.
  • Campaign creation: Text / template / button / flow / media / carousel.
  • A/B testing: Variants + random assignment.
  • Campaign detail: Structure, recipients, metrics.
  • Campaign edit: Update before send.
  • Start / pause / resume: Lifecycle.
  • Send now: Override schedule.
  • Bulk delete: Multiple drafts.
  • AI generation: Auto-generate copy from brief (multi-provider).
Automation & AI

Visual flow builder

Build visual customer journeys with branching logic, AI, connected tools, and thoughtful automated follow-ups.

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15 capabilities at a glance
  • Flow builder: React-based visual editor for multi-step sequences.
  • Flow actions: Send message, wait for reply, condition (text/field-match), delay, Google Sheets read/write/append, Google Docs query, Google Forms embed, book appointment, send catalog, request location, request media, share contact, tag contact, set attribute, flow jump, webhook call, AI responder, subscriber enroll / pause, broadcast message, campaign message.
  • Flow triggers: Manual enroll, tag added, group join, device/template activation, flow resume.
  • Subscriber management: Enroll / pause / resume, track status.
  • Subscriber list: Active/completed/failed counts per flow.
  • Flow categories: Marketing / support / sales.
  • Status filters: Live / paused / draft.
  • AI generation: Entire flow from natural language.
  • Flow duplication: Copy with new name.
  • Toggle active: Pause/resume without delete.
  • Publish / unpublish: Lock for production.
  • Media upload: Image/video for send-message nodes.
  • Device connection: Link to specific sending device.
  • Google picker: Browse Sheets / Docs / Forms in node config.
  • Commerce picker: Pick products for catalog nodes.
Growth

Message templates

Create, organize, and validate reusable templates with variables, carousel cards, and multiple languages.

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17 capabilities at a glance
  • Template library: Approved / pending / rejected / personal.
  • Template creation: Standard / carousel / authentication.
  • Status tabs: Approved, pending, rejected, mine.
  • Categories: Announcement / marketing / authentication / transactional.
  • Sort: Newest, name A-Z, most recent edit.
  • AI generation: Structured brief + optional free-form prompt.
  • Template detail: Structure, variables, buttons, media.
  • Template edit: Pre-resubmission updates.
  • Linter: 30+ rules (button count, variable syntax, header constraints).
  • Variable resolution: {{var}} and {{name}} (positional + named) at send time.
  • Multi-language: Per-language template variants.
  • Meta sync: Pull pending/rejected status from Meta (WhatsApp Business API only).
  • Refresh status: Manual update, rate-limited 1/15s.
  • Approve/reject (local): Mark locally approved (Baileys engine).
  • Delete template: Permanent.
  • Carousel templates: Multi-card with product grid + buttons.
  • Engine-aware listing: WABA shows Meta-approved; Baileys shows locally approved.
Automation & AI

Smart auto-replies

Give customers a useful first response with keyword rules, typo-tolerant matching, and multilingual replies.

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10 capabilities at a glance
  • Keyword triggers: Exact, fuzzy, regex.
  • Fuzzy matching: Levenshtein typo tolerance.
  • Multi-language: Per-language rules + auto-translation.
  • Reply types: Text, template, flow, share contact, send catalog, request location.
  • A/B variants: Variant tracking.
  • Bulk CSV import: Keyword / reply type / content.
  • Demo CSV: Template download.
  • Keyword search: Device filter, status toggle, type categorization.
  • Enable / disable: Toggle without delete.
  • Trigger stats: 24h fires, all-time count, top performers.
Growth

Click-to-WhatsApp ads

Turn an ad click into a WhatsApp conversation with AI-assisted copy, audience targeting, and campaign reporting.

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13 capabilities at a glance
  • Ad campaign list: Status / date / search filters.
  • 5-step wizard: Brief → AI copy → targeting → scheduling → preview.
  • AI generation: From business description + optional prompt.
  • Audience targeting: Countries, age, interests (pre-filled dropdown), gender, languages, custom audience.
  • Destination number: Form picks destination phone.
  • Analytics: Impressions, clicks, CTR, reach, spend, CPC.
  • Sync campaigns: Pull from Meta ad account.
  • Campaign detail: Structure, budget, targeting, performance.
  • Campaign edit: Update while draft.
  • Toggle status: Pause/resume.
  • Refresh metrics: Manual stats update.
  • Retry failed: Re-sync previously failed.
  • Bulk delete: Drafts only.
Commerce & CRM

Catalog & storefront

Bring products, orders, and payment reminders together in a branded shopping experience.

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13 capabilities at a glance
  • Catalog connection: Link Meta Business Catalog.
  • Product management: SKU / title / price / description / image.
  • Product sync: Bulk upload to Meta Catalog in chunks.
  • Sync status: Unsynced / syncing / synced / failed.
  • Storefront settings: Colors, fonts, cover image, logo.
  • Custom domain: Verify + route branded domain.
  • Send to customer: Catalog/product link to phone (SPM / MPM / carousel).
  • Catalog activity: Browses, adds-to-cart, purchases.
  • Orders list: All storefront orders with status.
  • Order detail: Full info, customer contact, payment status.
  • Order status update: Pending / confirmed / shipped / cancelled.
  • Payment link: Send reminder via WhatsApp.
  • Storefront theme: Layout selector.
Platform & integrations

Devices & senders

Connect and manage your sending numbers with QR pairing, WhatsApp Business signup, or Twilio credentials.

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13 capabilities at a glance
  • Device list: Connection status (connected / disconnected / error).
  • Baileys QR pair: QR or pairing-code link.
  • WABA OAuth: Token paste or embedded signup.
  • Twilio credentials: SID + auth token.
  • Multi-device: Many sending devices per workspace.
  • Device detail: Number, name, status, connection time, sent/received counts.
  • Device edit: Name, number, active flag.
  • Primary device: Default WABA config.
  • Toggle active: Without disconnect.
  • QR code refresh: New pairing.
  • Kill session: Disconnect Baileys + clear local session.
  • Connection status polling: Real-time health check.
  • Disconnect: Full WABA removal.
Commerce & CRM

Appointments

Offer bookable times inside a customer flow and keep availability connected to your Google Calendar.

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5 capabilities at a glance
  • Appointment list: Upcoming + past.
  • Google Calendar OAuth: Personal / business calendar link.
  • Availability window: Business hours, breaks, slot duration.
  • Booking flow node: Customer slot selection.
  • Slot availability: Auto-calculate from calendar.
Platform & integrations

Event webhooks

Connect messaging events to your systems with signature verification, signed delivery, and automatic retries.

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5 capabilities at a glance
  • Inbound Meta: Receive and verify signed messaging events.
  • Inbound Baileys: Receive messaging events from connected devices.
  • Inbound Twilio TwiML callback.
  • Outbound delivery: Signed webhook events with automatic retries.
  • Replay-window enforcement Per security policy
Automation & AI

AI agents & assistants

Bring your own AI provider, train assistants on your documents, and keep workspace usage in view.

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8 capabilities at a glance
  • Adapters: OpenAI / Anthropic / Gemini / Mistral / ElevenLabs
  • Per-provider model dropdown
  • AI key management: BYOK + admin-key fallback chain with billing source tracking
  • Token usage: Per-workspace token usage + monthly cap (admin keys only)
  • AI agents (Anthropic Tools / OpenAI function calling)
  • AI training (RAG) with document upload
  • AI chat assistants (separate from agents)
  • AI auto-replies: Available on plans with AI agent access.
Platform & integrations

App integrations

Connect Shopify, WooCommerce, HubSpot, and Google tools so your customer workflows stay in sync.

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7 capabilities at a glance
  • Shopify Service — OAuth + catalog + orders + webhook subscription
  • Woocommerce Service — Basic-Auth + product catalog + order tracking
  • Hubspot Service — OAuth + contact sync + deal updates + pipeline triggers
  • Google Api Service — Calendar / Sheets / Docs / Forms with shared token refresh
  • GoogleFlow Node Controller — /flow-node/google/sheet-\* endpoints
  • Apps Script ingest — Generator route for sheet add-on
  • Appointment Controller — Slot calculation via Calendar + reminders
Commerce & CRM

Checkout & billing

Manage subscriptions, payment methods, credit packages, order history, and downloadable invoices.

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6 capabilities at a glance
  • Pricing page with plan tiers
  • Checkout with coupon
  • Multi-gateway (30 + Gateways: Stripe, Razorpay, PayPal, Paytm, Cashfree, PhonePe, etc.)
  • Order history with dates / amounts / status
  • Invoice PDF download
  • Credit packages (PAYG)
Conversations

WhatsApp calling

Move from messaging to a voice conversation with incoming and outbound calls, recordings, logs, and transcripts.

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10 capabilities at a glance
  • Calling status per WABA number
  • Outbound dial
  • Incoming-call toast + accept/reject
  • Call accept with WebRTC SDP
  • Pre-accept AI fallback (voicemail while answering)
  • Reject + terminate
  • Mic permission request via WhatsApp
  • Call logs (in/out, duration, status, participants)
  • Call detail (transcript, recording playback)
  • Call recording (3-way audio)
Conversations

Multichannel messaging

Meet customers across supported social and messaging channels, with a shared inbox and channel-level analytics.

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7 capabilities at a glance
  • Instagram DMs (as Addon): Two-way DMs, story replies, comment-to-DM, broadcasts, flows, and AI agents.
  • Facebook Messenger: Two-way conversations, history sync, auto-replies, flows, AI agents, and broadcasts.
  • Telegram: Bot-based two-way messaging, auto-replies, flows, AI agents, and broadcasts.
  • TikTok: Insights, publishing, TikTok Shop, ad-lead capture, and messaging support where approved.
  • SMS: Twilio and MSG91 inbound/outbound messaging with sent, delivered, and failed analytics.
  • Unified inbox: Manage supported channels from the same Team Inbox.
  • Channel analytics: Separate message counts and analytics for each connected channel.
Conversations

WhatsApp coexistence

Connect your existing WhatsApp Business app number while keeping mobile access, contacts, and conversation history.

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5 capabilities at a glance
  • Existing Business App number: Connect a number already running on the WhatsApp Business mobile app.
  • Chat history sync: Mirror past conversations into the Team Inbox.
  • Contact sync: Synchronize business contacts into the workspace.
  • Mobile access retained: Continue using the WhatsApp Business mobile app after connecting.
  • Meta embedded signup: Onboard through Meta’s one-click signup process.
Platform & integrations

Multi-engine routing

Run Cloud API and Twilio together, choose the right sender, and keep replies on the customer’s original channel.

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5 capabilities at a glance
  • Parallel engines: Run WhatsApp Cloud API, and Twilio in the same workspace.
  • Sender selection: Select senders across campaigns, broadcasts, scheduled messages, and flows.
  • Engine grouping: Group available senders according to their messaging engine.
  • Automatic reply routing: Replies automatically use the same channel used by the customer.
  • Per-message routing: Route every outgoing message through its correct configured engine.
Growth

WhatsApp warmer

Set gradual sending budgets, message spacing, and active hours while monitoring number health.

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6 capabilities at a glance
  • Daily budget: Gradually increase the number of messages a device can send.
  • Send gaps: Configure delays between outgoing messages.
  • Active hours: Restrict warm-up sending to selected time periods.
  • Spintax: Rotate message wording to reduce repetitive sending patterns.
  • Health score: Monitor the warm-up health of each WhatsApp number.
  • Sending enforcement: Apply warmer limits to campaigns, broadcasts, and scheduled messages.
Conversations

Message history

Find sent and received messages in one searchable record of your workspace’s conversations.

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3 capabilities at a glance
  • Global history: View sent and received messages across the workspace.
  • Search: Search historical conversations and message records.
  • Central record: Keep workspace messaging activity in one searchable area.
Conversations

Website chat widget

Bring your AI assistant to your website with a branded chat widget and protected customer access links.

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4 capabilities at a glance
  • Website widget: Embed a customer chat widget on external websites.
  • Custom styling: Configure the widget appearance to match your website.
  • Private access: Use protected access links without requiring customer login.
  • AI assistant: Power the widget using an AI assistant.
Automation & AI

WhatsApp forms

Collect structured information right inside WhatsApp, with native forms supported by Cloud API.

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3 capabilities at a glance
  • In-chat forms: Collect structured customer information directly inside WhatsApp.
  • Native experience: Customers can submit information without leaving the conversation.
  • Cloud API support: Available with the WhatsApp Cloud API engine.
Commerce & CRM

Sales pipeline & CRM

Turn conversations into opportunities, manage follow-up tasks, and see the next step for every deal.

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9 capabilities at a glance
  • Deal Kanban: Drag opportunities across customizable pipeline stages.
  • Deal details: Track deal value, contact, activity timeline, notes, and tasks.
  • Create from Inbox: Create deals directly from customer conversations.
  • Order-to-deal: Automatically create deals from store orders when enabled.
  • Flow integration: Create or update deals from automation flows.
  • Stage automation: Trigger WhatsApp flows when a deal changes stage.
  • Tasks: Add follow-up tasks to individual deals.
  • Overdue reminders: Automatically remind deal owners about overdue tasks.
  • Reports: Pipeline value, win rate, weighted forecast, and agent leaderboard.
Platform & integrations

REST API

Build your own workflows with 50+ versioned endpoints for messages, contacts, campaigns, deals, and more.

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10 capabilities at a glance
  • Versioned API: Public /api/v1 API with 50+ endpoints.
  • Messaging: Send messages programmatically through API requests.
  • Campaigns & broadcasts: Create and manage bulk messaging operations.
  • Scheduled sends: Create scheduled messages through the API.
  • Contacts: Create and manage workspace contacts.
  • Deals: Manage sales pipeline opportunities.
  • Flows: Work with automation flows programmatically.
  • Templates: Access and manage messaging templates.
  • Devices: Access connected messaging devices.
  • API keys: Authenticate using per-workspace API keys.
Platform & integrations

Incoming webhooks

Receive, inspect, and relay requests from external tools through your workspace’s webhook URL.

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3 capabilities at a glance
  • Inbound URL: Generate a webhook URL for receiving external requests.
  • Request capture: Record incoming requests received by the webhook.
  • Request relay: Forward captured webhook requests to another destination.
Platform & integrations

Slack

Bring WhatsApp actions into your team’s Slack workflow with authenticated slash commands.

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3 capabilities at a glance
  • Slack integration: Connect Slack with the WhatsApp messaging platform.
  • Slash command: Send WhatsApp messages directly through a Slack command.
  • Signature verification: Validate incoming Slack commands before processing.
Platform & integrations

Trello

Connect board activity and member assignments to WhatsApp actions through Trello webhooks.

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3 capabilities at a glance
  • Board integration: Connect a Trello board using webhooks.
  • Card triggers: Use Trello card activity to trigger WhatsApp actions.
  • Member events: Trigger actions when members are assigned to cards.
Platform & integrations

Browser extension

Quickly send messages, find templates, and look up device and messaging information from your browser.

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6 capabilities at a glance
  • Quick send: Send WhatsApp messages directly from the browser extension.
  • Device lookup: Access connected device information.
  • Templates: Find and reuse messaging templates.
  • Custom fields: Access workspace field information.
  • History: Look up previous messaging activity.
  • Authenticated access: Extension tools become available after login.

Availability depends on your plan, connected engine, and channel permissions. Instagram is an add-on; TikTok messaging requires approval.

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